Traffic is more than just numbers. SEO is the art (or science depending on whom you talk to) of setting up a website in a way that maximizes its chances of showing up at the top of the search engines. Each search engine has its own set of algorithms or rules that it uses to rank sites for specific keywords and there is not really a one-size-fits-all solution.

Traffic is more than just numbers and a properly executed Search Engine Optimisation campaign will allow you to drive targeted traffic to your website for the keywords that are critical for your business. The key is 'targeted'. What matters most is that the visitors that come to your site are actually searching for your products or services.

For example, if you are a estate agent in Manchester you might target keyword phrases like 'buying a house in Manchester' or 'Manchester Estate Agent', whereas searches for more generic phrases like 'homes' or 'house' might yield much less relevant results.


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